RESOURCES FOR BUSINESS DEVELOPMENT
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SKILLS
Clarify your value proposition
Who should you target and why should they buy from you instead of anyone else?
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The major strategies for starting relationships and how to choose among them.
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Methods for keeping in touch with people and nurturing your relationships.
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Convert relationships to sales
Converting prospects by focusing on making the right decision for them.
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Deepening and broadening relationships to uncover and address more needs.
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How to create a mutually valuable relationship.
TOOLS
Generate and nurture leads online
Using online marketing automation to find and nurture leads.
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Use a customer relationship management system well to support business development.
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Investing to create a long-term beneficial partnership with important clients and prospects.
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The critical measures you might want to track.
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Successfully manage business development
The processes you can use to stay on track and identify opportunities for improving performance.